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Case Study On

Improving Merchandising for Better Efficiency at Bridgestone

About Client

Bridgestone Corp (Bridgestone) is a tire and rubber products company that develops, manufactures, and markets tires and tire tubes, tire raw materials, wheels and accessories, and other tire-related products for passenger cars, construction and mining vehicles, agricultural machinery, trucks, buses & industrial vehicles.

However, its mission extends beyond tires, focusing on contributing to society and improving mobility and lifestyle through continuous advancements and sustainable practices.

The Challenge

Bridgestone faced significant hurdles in optimizing its operations and maintaining a competitive edge in a dynamic market. These challenges impacted pricing strategies, demand accuracy, and overall profitability, necessitating a robust solution.

  1. Difficulty in Maintaining Prices & Rebates
  2. Demand Forecasting Inaccuracies
  3. Profitability by IPC
  4. Unstructured Planning
  5. Challenges in Identifying the Cheapest Product

Our Solution

We delivered a tailored, technology-driven solution to streamline Bridgestone’s operations and enhance decision-making.

  1. Demand Planning Using ML
  2. Purchase Plan
  3. Pricing Module
  4. Profitability by IPC
  5. RLUP module

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